"What we've got here is failure to communicate."
If you're a fan of the movie "Cool Hand Luke," you'll recognize the line delivered by Strother Martin, later repeated in the movie by Paul Newman. While there's no connection between the film and your web site -- at least we hope not! -- the failure to communicate is a problem in both instances. The Internet presents unprecedented opportunities for you to commuicate with currrent and potential customers literally around the world. Suppliers and vendors are but a click away. Your staff has access to the latest sales manuals, reports, and documentation whether they're at your international headquarters or working from home.
Beyond your web site
While your web site is a great way to communicate with the people that need to hear your message ... there are limitations. People must know -- or be reminded -- to go to your web site. At Good Idea Cafe, we analyze every aspect of your communications needs to determine the best pro-active approach to bringing your customers to you.